The Top Ten Assumptions of Referral Based Branding

Referral based branding rests on these 10 assumptions:

1. Your business is based on referrals. This is your work. What you think is your work is not your work. Your ability to do it flows from the base of referrals you've amassed so far with out knowing it. Now you're going to take control of your referral development.

2. Generating referrals is your most important activity. Your duties are secondary and many of them should be outsourced, delegated, reorganized, or eliminated altogether to free up time for you to generate referrals.

3. You are going to approach your work with generosity in a spirit of paying it forward.

4. Going to networking events is not networking. It is a part of networking, but by itself it is not networking.

5. Authenticity. You are going to be authentic in your life. That is, your activities are going to flow from your core mission. If you don't have a clue what that is, you're going to do Duncan's exercise or some other activity to clarify your values and find out what you are doing on this earth anyway.

6. You are interesting. Not everything about you is interesting, and none of you is interesting to everybody. But something about you is interesting to somebody.

7. You are going to be open to all possibilities. This doesn't mean you're going to do everything, but there is nothing that is not illegal or immoral that you won't consider.

8. The boundaries of your enterprise are the people you know, not the bricks and mortar of the business you happen to be working in.

9. You are a person people trust. Not everybody trusts you to do anything. No one trusts me to be a firefighter. I wouldn't trust myself flying a plane or releasing the toilet in my bathroom. But they trust you to do what you set out to do.

10. People like to be reached out to, if it's done authentically, generously, and in a spirit of pay it forward by people they trust.

There we have it. There may be some assumptions I don't realize I'm making, because I'm just formulating this approach, but these are a good set of working assumptions. Let's go on from here.

Connecting makes Your Stop for Real Estate , my real estate referral business, go. See www.yourstopforrealestate.blogspot.com.

It powers my approach to writing. See www.kearneymusicschoolmurders.blogspot.com where you can read my mystery for free, download it for free or buy it from Amazon.com more cheaply than you can print it.

It fuels my publishing outlet, By and for Writers. See www.byandforwriters.blogspot.com where you can get a poem or a short story published.

For other ideas on entrepreneurship, go to www.hatman2.blogspot.com.