Corolary to the Big Assumption: Businesses are Conversations

Businesses are just collections of people having conversations. Businesses aren't bricks and mortar. That's just what can see.

I was reading the Cluetrain Manifesto and it dawned on me that I sit at the center of a very big enterprise. It has about 900 people in it, it has no hierarchy, no organization. It's just a bunch of people who know me and who talk to each other. They don't know they're in it and it doesn't make any difference whether they know they're in it. They're in it.

And each of those people sit at the center of their own enterprises. And to graph out the whole thing would require about 900 overlapping venn diagrams.

This is the way you have to think when you're referral based branding. You've created a farm and are working managing that farm by identifying those who grow on it and nurture them as best you can. And if everybody does their jobs right, the whole enterprise will grow.

I'm trying to help people network more productively. Is this helping?

Connecting makes Your Stop for Real Estate , my real estate referral business, go. See www.yourstopforrealestate.blogspot.com.

It powers my approach to writing. See www.kearneymusicschoolmurders.blogspot.com where you can read my mystery for free, download it for free or buy it from Amazon.com more cheaply than you can print it.

It fuels my publishing outlet, By and for Writers. See www.byandforwriters.blogspot.com where you can get a poem or a short story published.

It is fueled by my reading and thinking and talking about entrepreneurship. For those ideas, go to www.hatman2.blogspot.com.