Wednesday, September 23, 2009

The Big Assumption: Markets are Relationships

And now [DRUM ROLL!] the big assumption: Markets are Conversations.

Let's unpack this.

Read Rick Levine, Christoper Locke, Doc Searls, and David Weinberger, The Cluetrain Manifesto (New York: Basic Books, rev. ed. 2009). There it is, on p. xiv, the first of 95 Theses, a la Martin Luther tacking his 95 theses on the cathedral at Wuerttenberg, one of the sparks of the Protestant Reformation.

I mean it, read that book.

Anyway, imagine a physical market. People are milling all around. To your left, people are standing behind display tables of stuff yelling at other people or gesticulating. To your right, somebody's unloading a bunch of merchandise from a wagon. Farther down, two people talking to a vendor about a pair of shoes. Talking. Business is like that. You're at a networking event. You're talking.

Business is just two people talking about buying and selling. What flows from this is a more intelligent way of making that happen. Of preparing the ground better. Of making the land more fertile.

Connecting makes Your Stop for Real Estate , my real estate referral business, go. See www.yourstopforrealestate.blogspot.com.

It powers my approach to writing. See www.kearneymusicschoolmurders.blogspot.com where you can read my mystery for free, download it for free or buy it from Amazon.com more cheaply than you can print it.


It fuels my publishing outlet, By and for Writers. See www.byandforwriters.blogspot.com where you can get a poem or a short story published.

For other ideas on entrepreneurship, go to www.hatman2.blogspot.com.

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